Tarantula is one of the fictional brands I created to show my ideas for branding. The design is inspired by aboriginal art and is meant to be non-representational, while at the same time recognizable and brightly colored. The names are all puns making reference to the type of spider and wine variation, like the Black Widow Merlot.
Each design is both embossed and foil-stamped as can be seen in the 3D renders of both the label and the skirt. Additionally, the design incorporates a spider-web-patterned matte varnish, creating a subtle pattern where light shines on the label. All 2D design work was done by me in Adobe CC, and the 3D was done in Cinema 4D and Thea Renderer.