The Spazzy Kitty product line was designed as an homage to my mother’s cat and her tendency to fly around the house in a furious manner without provocation. I imagined a drink which would be analogous to her perpetual party-time attitude, and Spazzy Kitty was born, a catnip and meat flavored malt beverage for the true discriminating party animal. Essentially it’s a craft beer for cats. The design is a mixture of ink directly over the metal can substrate and ink back with white to create differences in reflectivity within the finished design that is simulated in the 3D visualizations of the products. The gray areas are knocked out to the substrate.
2D Label Art